AMD sponsorizza il THX Best Practices Laboratory per Windows

[Staff]

<br><blockquote><i><p>LAS VEGAS, NV -- April 18, 2005 --At the National Association of Broadcasters (NAB) conference today, AMD (NYSE: AMD) announced its joint sponsorship of the THX Best Practices Laboratory for Windows Media with founding members Microsoft Corp. and THX Ltd. As part of the sponsorship, AMD64 technology-based processors will provide the necessary IT infrastructure to power advanced digital content workflow and solutions for the creation and distribution of content in Windows Media Format as well as VC-1 (the proposed SMPTE standard based on Microsoft Windows Media Video 9). Major movie and broadcast studios, independent film and television producers and the post production creative community will be able to access the lab to experience and learn about the latest processes and products supporting high-quality content creation, distribution and consumer experiences from the cinema to the living room. The Lab is expected to open Fall 2005. </p>
<p>

Located within Raleigh Studios in Hollywood, CA, the THX Best Practices Laboratory for Windows Media will be a not-for-profit entity that will serve as a guide for use of Windows Media across the digital production chain and will run on infrastructure based on AMD64 technology. Through guidance from THX, the Lab will provide an objective, consistent and respected industry view on best uses for Windows Media. THX brings a long history of delivering superior playback experiences to the end consumer in the cinema and the home. </p>
<p>

AMD’s Digital Media and Entertainment team working directly with top movie and audio producers has led to several noteworthy examples of adoption of AMD64-on-Windows in the entertainment industry. Some of those examples include the making of “Star Wars: Episode III Revenge of the Sithâ€