<p>NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, unveiled today the International Mobile Gaming (IMG) Awards, a new initiative to recognize and encourage 3D game development for mobile phone and handheld devices. The competition is the only one of its kind to reward excellence in innovation and design from all levels of mobile game developer, from professional development studios to enthusiastic gamers with imagination.<br>
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“The market for mobile gaming is in its infancy, but as the technology develops, we believe the market’s appetite for exceptional content will as well,” said David Roman, vice president of corporate marketing at NVIDIA. “As a company at the forefront of this innovation, NVIDIA is proud to host a competition that will seek out the world’s hottest developing talents and honour those individuals and companies that are working to make 3D gaming on mobile phones and handheld devices a reality.”</p>
<p>The IMG Awards portal goes live today at <a href="http://www.imgawards.com" target="_blank">www.imgawards.com</a>, and entrants have until September 2005 to submit their initial proposals. Later in September, a jury of experts will meet and the top twenty concepts will be short listed. The developers will then receive the support required to realize their ideas and build a demonstrable version of their game by the end of January 2006. </p>
<p>For start-up companies, students or novices to the world of mobile 3D game development, support will be provided in the form of office space, if appropriate, as well as technical support and 3D design software applications to help realise their concepts. In February 2006, the jury will reconvene and 4 winners will be announced at 3GSM World Congress in Barcelona, Spain. The four awards will be for: <em>Best Art, Best Game Play, Best Technical Achievement and The“Grand Prix”</em> for the Overall Winner. Amongst other prizes, the overall winner will receive a guaranteed contract with an operator and a publisher to market and sell the title.</p>
<p>The IMG Awards has broad industry support from handset manufacturers, network providers, developers, publishers and retailers. These companies have come together to promote the development of rich visual content for mobile devices for the simple reason that it will become one of the most important growth drivers for mobile multimedia and 3G services in the coming years. </p>
<p>An announcement of sponsors will be made in the weeks directly following the E3 Expo.</p>
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